Smart Scales
Solution for marketing specialists and merchandisers at the place of production
"Beaver" brewery (Minsk, Belarus)

  • Absence of effective data collection about product sales;
  • Marketing research complexity;
  • Need in merchandisers to renew product stocks in sale points.

Hardware and software solution for collecting data from sale points and notifying user about the need in renew product stocks. The solution consists of Web and Mobile application which interact with scales installed in fridges and beer kegs.

Mobile application allows user to adjust scales and check their responses. Web application enables user to control scales placement and monitor data about product sales.

The solution allowed to:

  • Build diagram about merchandisers working hours;
  • Plan volume of production;
  • Reduce the manufacture of unclaimed goods based on data received.